Hello! I'm Aceson

My path to product design started somewhere unexpected — a life sciences lab at NUS. Research taught me something that still shapes how I work: the most important decisions happen before you start building. You ask better questions. You test smaller. You don't scale an assumption.

It was serendipity that I rediscovered my love for design during the covid pandemic. Coupled with my growing interest in tech, I made the pivot to product design in Health Tech. My journey carried me into healthcare, where I spent years close to clinical workflows and enterprise systems. Watching healthcare professionals navigate poorly designed tools — in environments where friction has real consequences — made something click. Design wasn't decoration. It was decision architecture. The move into UX through General Assembly felt less like a career change and more like finding the right language for something I was already doing. I brought the research instincts with me. What changed was the medium.

Today I'm exploring how AI compresses the distance between insight and prototype. The science background helps — I'm comfortable with ambiguity, iterative testing, and being wrong before being right. I'm a Product Designer and Researcher who bridges competitive intelligence, strategic design, and technical prototyping. My work lives at the intersection of understanding people deeply, designing systems that scale, and building functional prototypes that validate ideas before they become expensive commitments. I help organizations make complex decisions feel simple—by bridging deep user research, strategic design, and technical prototyping. Currently I use GenAI tools to accelerate the research-to-prototype pipeline — auditing products against best-in-class UX benchmarks, synthesising market sentiment, and assessing GTM readiness. Then I prototype solutions in code with Cursor and v0, handing off working repositories to engineering teams so validation happens fast and assumptions get tested early. ——-

My recurring thought lately.. “Good design is invisible. Great design changes behaviour. Agentic design changes what's possible.” ——— The part of product work I find most energising isn't the beginning or the end — it's the navigation. The space between a C-suite ambition and a frontline reality. Between what engineering can build and what users actually need. Between a research insight and a decision that ships. I find fulfilment in that translation work. Sitting in a room with a PM, an engineer, and a data analyst, building shared understanding around a problem that none of us could have fully defined alone — that's the work I'm drawn to. Not because it's tidy, but because it isn't. Design, for me, is less about making things beautiful and more about making complex decisions accessible. Whether that's an AI-powered healthcare workflow, a government service, or an analytics dashboard — the measure of success is whether the people using it feel less lost than they did before