03 — CARE WELLNESS SUITE · SEP 2022 – NOV 2024 · B2B2C HEALTH · COMMERCE · ENTERPRISE DATA
I built the wellness product, then the data story behind it
Role
Lead Product Designer & Researcher
Client
Care × Raffles Medical Group
Timeline
Sep 2022 – Nov 2024
Care and Raffles Medical Group were starting from scratch in corporate wellness. Over about 2.5 years, I designed the employee app that reached 70% adoption across 4,700 users, the HR tools for running programmes, and the analytics layer sales used to find six-figure commercial value.
70%
adoption · 4,700 users · 7 months
1
partner signed from a prototype, pre-code
6-fig
commercial value, sales-validated
3
connected surfaces: app · admin · analytics
How the pieces connect
Wellness participation
EVENTS · FORMS · CHALLENGES
Points earned
THE EARN MECHANIC
Marketplace discovery
USE MY POINTS
Redemption
POINTS BECOME THINGS
HR / sales insight
THE DASHBOARD
↺ insight funds the next programme → more participation → the loop turns again
WHAT I DID
Led design for the Care wellness suite for about 2.5 years: the employee app, HR admin tools, and analytics dashboard.
Interviewed HR teams and employees at Care partners, then mapped the findings. The work confirmed the B2B2C model and shaped the engagement mechanic.
Designed the dual-loop points system: employees earn through wellness activity and spend points on corporate perks.
Reworked the information architecture so Wellness Zone could sit alongside medical records and the marketplace without changing the model users already knew.
Ran co-creation pitch sessions that signed the first corporate partner in August 2023, before production code existed.
Designed the Benefits, Health Report, and Wellness analytics in Figma and Power BI. Sales used them in B2B prospecting, validating six-figure commercial value.
The Engine — making employees actually use it
Participation
Employers brought people in. Rewards gave them a reason to return.
01
Proving the B2B2C model
We needed to choose between a consumer app and an employer-led model. Interviews with existing partners showed that employers, not individual motivation, drove activation.
02
Signing a partner before launch
We needed a first corporate partner without a user base or a live product. The prototype had to carry a future service well enough to sell it.
03
Fitting Wellness Zone into Care
Wellness Zone had to sit beside medical records and the marketplace without confusing people who already used Care.
Research · Jan 2023
I interviewed 8 employees and 2 HR administrators at existing Care partners, then mapped the patterns. Their accounts supported an employer-led B2B2C direction.
Participant voices
Relevance
“If it’s something that concerns my health and is personalised, I will pay more attention to it.”
Design implication
Prioritise personally relevant health content instead of asking employees to browse a generic library.
Value
“Cash is king, second king is vouchers. I would calculate the exchange value of points to rewards.”
Design implication
Make the value of points and the path from earning to spending easy to understand.
Duration
“I am willing to take part in challenges if it’s only three days. If it’s more than that, I’m not keen.”
Design implication
Design for short, achievable challenges; treat longer social programmes as a segment, not a universal motivator.
Key research findings
Rewards brought people back
People used the app more consistently when activity led to points, discounts, or cash equivalents. Social motivation alone did not sustain use.
HR set the pace
Company-wide challenges and HR-led programmes outperformed individually promoted content. The employer relationship drove participation.
People needed to understand their points
Users asked how points were earned, spent, and expired. A clear points wallet had to come before the rest of the gamification could work.
Stakeholder Alignment + Information Architecture
Testing raised questions about wellness versus health, personal versus corporate, and scores versus activity. I brought Product, Design, and the CPO together to decide them before they became rework. The result was a Wellness Zone structure for Points Wallet, Programmes, Events, Challenges, Forms, Interest Groups, and Resources, while keeping Care’s familiar top-level navigation.
Partner pitch
We signed the first corporate partner before production started.
I worked with the C-suite, sales, and partner teams on the prototype they took into pitches. It covered enrolment, wellness features, health profile, and points redemption. The partner signed in August 2023.
What shipped
Employees joined programmes; HR published them without engineering.
The employee app brought together challenges, points, events, communities, forms, and health content. Onboarding tooltips supported the April 2024 launch. The analytics dashboard comes in Act 3.
The engine works — Apr–Nov 2024
adoption across 4,700 users (employees + dependents) during the 7-month POC validation period (Apr–Nov 2024)
sustained monthly active usage on Wellness Zone · 4.5 / 5 CSAT from 300 participants
signed Aug 2023 — from a prototype pitch, before any production code existed
The Exchange — turning participation into redemption
// How to read the evidence below
Rewards
Points only worked once people could spend them.
I designed the exchange around browsable inventory, clear stock and delivery states, and a points balance that reads like money.
The earn mechanic
Employees earned points through events, forms, and challenges, then spent them on corporate perks. The squad co-designed the points mechanics; I owned the wellness surfaces from research through iteration.
Live in market
These August 2026 captures show the Wellness Zone landing, Use My Points, and the marketplace it replaced. The live captures use a signed-out demo account, so both balances read zero.
The system underneath
Points, stock, and delivery states had to mean the same thing everywhere. I redesigned badges and tags around state hierarchy, number limits, and filter chips that behave the same across wellness and commerce.
The exchange is live
The earn-and-redeem loop is in market. Wellness activity earns points; points buy real inventory. Verified Aug 2026.
The marketplace shipped, was replaced, and shipped again. The earlier and current designs were both production surfaces.
The badge and tag redesign sets how points, stock, and delivery states appear across wellness and commerce.
◆ The hinge
Redemptions showed what people spent points on and which programmes drove use. That data sat across the app, marketplace, and admin tools, leaving HR and sales without a clear view.
The Payoff — making the data work
Reporting · May–Aug 2024
HR had the data, but no shared view of it.
Benefits, health, and participation data sat in disconnected sources. HR had no way to make the case for wellness investment. The dashboard also had to work in Power BI, so the visual system had to survive both tools.
What was built — three dashboard sections
Benefits Plan
Four views: At a Glance, By Segment, Trend Comparison, and By Time Period. Each answers a question HR teams brought to the dashboard.
Health Report
BMI, blood pressure, and fasting glucose by department, age group, and plan, so HR could focus health interventions.
Wellness Zone analytics
Participation and points-redemption patterns from the employee app, surfaced for the HR and sales teams.
Constraint
Power BI changed what could survive beyond Figma.
Colour had to separate the data
The palette had to distinguish each series at a glance and stay coherent. I went through six iterations before it worked.
Power BI set the limits
I checked every colour and chart type against Power BI’s rendering limits. Several Figma decisions changed once they had to work in the reporting tool.
The prototype had to sell
Sales needed a credible B2B demo, not wireframes. I designed the high-fidelity prototype for both the product team and the pitch.
Sales used the dashboard to validate a six-figure opportunity.
annual value identified for the B2B HR analytics line through client prospecting
sales used the dashboard designs in client demos and prospecting
development and sales used the high-fidelity prototypes directly, without another handoff layer
Reflection
The dashboard brought benefits, health, participation, and redemption data into one view for HR and sales.